Danielle Hull

Arla: ProBio Microsite / visit ProBio campaign site
ProBio is the new wellness drink from Cultura that contains probiotic bacteria (good bacteria) and fiber to help balance the stomach. This concentrated drink on-the-go is catering to women. The microsite was designed to walk you through the benifits of ProBio.

Arla: ProBio Followup campaign / microsite and banner ads
Inviting people to write their definition of “wellness” on the microsite was a great way to make the target audience interact with the campaign platform. During the campaign more than 8.000 users wrote their take on wellness in both Denmark and Sweden.